What makes a Master Developer?

• Target big, complex sites in key growth locations
• Invest in the land for long-dated returns
• Work with like-minded partners
• Recognise every site demands a bespoke approach

• Ensure senior team engagement with stakeholders and communities
• Trust needs to be earned by making and delivering on promises
• Cut through jargon and complexity – explain, illustrate and guide
• With a 20-year consent – build in flexibility from the outset as things will change 

• De-risk issues at the earliest opportunity
• Assume responsibility for delivery of infrastructure to maintain momentum
• Work at scale to create efficiency
• Establish multiple points of sale to enhance absorption

• Keep control by not selling off large parcels
• Package land on a consistent basis across phases and sites
• Create a level playing field for all sizes of housebuilder to compete
• Be prepared to self-deliver the more difficult plots to maintain quality and values 

• Establish quality benchmark from the start
• Use planning, contracts and the example of self-delivery to maintain standards
• Ensure your team really cares about the details
• You don’t need to spend more; you just need to spend it smarter

Our Strategic Sites and Catesby business are underpinned by our returns and strongly supportive shareholder together with long-dated infrastructure funding provided by Homes  England.